Although Apple AAPL has recently been taking steps to make its set-top box the best on the market, including the incorporation of a TV guide , Roku is still the king when it comes to streaming media players.

Why has Roku, a small, privately-owned company that essentially manufactures a single product, done so well? The company prides itself on its box being "the simplest way to stream entertainment to your TV," and indeed, Roku has been widely praised by consumers as a streaming player that is easy-to-use. Roku offers both a set-top box and a streaming stick, which serve the same media-streaming functions but differ in size and compatibility with Ethernet boxes can connect to Ethernet, streaming sticks can only connect to Wi-Fi.

Although you cannot watch live television on Roku, an increasing amount of consumers are cord-cutting anyways , as streaming content becomes increasingly popular.

Roku was founded in by Anthony Wood, who had previously launched the DVR brand ReplayTV which was to be overshadowed by competitor TiVo. The company makes most of its revenue from selling set-top boxes and streaming sticks, although it also has revenue streams from Roku TVs with the streaming media technology included in the product , from advertisements on its channels and from revenue-sharing with Roku's many content providers.

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The fingerprint sensor issues for the iPhone's OLED model could delay shipments by two months. Buyers are close to taking back control of Twitter this summer.

Roku, Inc.: Private Company Information - Bloomberg

Qualcomm says Apple is distorting the truth in its description of the company's technological contributions. If or when Roku does make an IPO, its stock price probably will not shoot up as high as competitors like Apple or Google, which are technology giants with a plethora of different revenue streams. However, Roku's market dominance shows that a company does not need to be a conglomerate in order to achieve success. Roku is well set to remain a leader in the streaming media box market, perhaps because the company has been able to focus all of its attention on its main product.

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